The Pursuit of Enchantment

 The Principles 

The Pursuit of Enchantment

To ensure the brand delivers the promise of a sophisticated and extraordinary life to its clients, we are dedicated to enchantment, elegance and excellence as our core principles that guide each interaction with our clients and take a rather unconventional by current practices implemented in the high-end goods market. 

 

We actively choose to forgo a social media presence of the brand. This to us is an essential element of a brand that seeks to maintain a long-term coherent brand core of elegance, excellence and enchantment. A presence would dilute this through the required incessant production of content and trends that require conformity into mainstream trends and is not aligned with our clients and our way of live. At Barelier, we instead choose to focus on a more precious and sustainable approach and prefer to establish genuine, warm and meaningful connections with clients.

 

Through our advertising, stores and products we hope to contribute to return a long forgotten feeling to the experience of shopping: The adventure of discovering a new best-kept secret brand and store, being greeted in person with a smile. It is a privilege to experience our clients joy as they leave the store with a smile on their lips and their new got-to-have-it hero product in hand. We'd love to hear from your if one of Barelier's products has become a treasured part of your day and lifestyle and has been a celebrations of memorable milestones and moments. 

 

We warmly welcome our clients -  established and new - into our world exclusively through our online store, our pop-up retail stores and of course each time you receive your treasured pieces.